Privacy Policy

This Privacy Policy applies to LocalSEO by Ahmad, a local SEO consulting service operated by Muhammad Ahmad, trading as localseoahmad.com, based in Harrow, United Kingdom (56 Crown St, Harrow HA2 0HR).

When we refer to "we", "us", or "our" in this policy, we mean Muhammad Ahmad and the LocalSEOAhmad.com website. When we refer to "you" or "your", we mean any visitor to our website or client using our services.

We collect information in two ways: information you provide directly to us, and information collected automatically when you visit our website.

Information you provide directly:

• Name and contact details (email, phone number) submitted via contact or audit request forms
• Business name, website URL, and location provided when requesting a free SEO audit
• Messages and enquiries you send via email, WhatsApp, or Calendly
• Any information you share during consultation calls or meetings

Information collected automatically:

• IP address, browser type, operating system, and device type
• Pages visited, time spent on site, and referring URLs
• Cookie data and analytics information (see Section 05)
• Approximate geographic location based on IP address

We use the information we collect for the following purposes:

• To respond to your enquiries, audit requests, and consultation bookings
• To provide local SEO services and deliver agreed work
• To send you updates, reports, or information related to your project
• To improve our website, content, and services based on usage patterns
• To send marketing emails if you have opted in (you may opt out at any time)
• To comply with legal obligations and resolve any disputes

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases as defined by the UK GDPR and EU GDPR:

• Contractual necessity — processing is necessary to provide services you have requested or to take steps prior to entering a contract
• Legitimate interests — processing is necessary for our legitimate business interests (e.g. improving our services, website analytics), where those interests are not overridden by your rights
• Consent — where you have given explicit consent, such as subscribing to marketing communications
• Legal obligation — where processing is required to comply with a legal obligation

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse site performance.

Types of cookies we use:

• Essential cookies — required for the website to function correctly; they cannot be disabled
• Analytics cookies — used to understand how visitors interact with our site (e.g. Google Analytics)
• Preference cookies — used to remember your settings and preferences

You can control cookies through your browser settings at any time. Please note that disabling certain cookies may affect website functionality. For more information about managing cookies, visit allaboutcookies.org.

We use trusted third-party services that may process your data. Each has their own privacy policy and data protection practices:

• Google Analytics — website traffic and behaviour analysis (Google Privacy Policy)
• Calendly — appointment scheduling when you book a consultation call
• WhatsApp Business — direct communication via the WhatsApp chat button
• Google Fonts — typography loaded from Google's servers
• Email providers — for sending and receiving emails related to your enquiries

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law:

• Client project data — retained for up to 5 years after the end of our working relationship for accounting and legal purposes
• Enquiry and contact form data — retained for up to 2 years, unless a business relationship is established
• Marketing communication data — retained until you unsubscribe or request deletion
• Website analytics data — typically retained for 26 months (Google Analytics default)

After the applicable retention period, your data will be securely deleted or anonymised.

Depending on your location, you have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw consent at any time where processing is based on consent

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or misuse. These measures include:

• HTTPS encryption on all pages of this website (SSL/TLS)
• Secure, password-protected access to any systems holding personal data
• Regular review of our data collection and storage practices
• Limited access to personal data on a need-to-know basis

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. In the unlikely event of a data breach that affects your rights and freedoms, we will notify you and the relevant supervisory authority as required by law.

Our website and services are intended for adults and business owners. We do not knowingly collect personal data from children under the age of 16.

If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected] and we will delete that information promptly.

We are based in the United Kingdom and primarily process data within the UK and EEA. Some third-party services we use (such as Google Analytics and Calendly) may transfer data outside the UK/EEA.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the relevant data protection authority, or we rely on adequacy decisions where applicable.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website following any changes constitutes acceptance of the updated policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact us:

• Name: Muhammad Ahmad
• Email: [email protected]
• WhatsApp: +44 7400 710789
• Address: 56 Crown St, Harrow HA2 0HR, United Kingdom
• Website: localseoahmad.com